Fatura Export, Inc. – Marketing
American Marine Products and Services in the Middle East and Africa.
There are many American companies
that manufacture and distribute boats, lifts, docks and other products and/or
provide services for customers in the leisure boating industry. There are also
many potential customers for those products and services in the Middle East and Africa.
Unfortunately, as the result of distance, language barriers, cultural
differences and regulatory and legal issues, it is difficult for those
suppliers and those customers to connect and do business. That is where we can
help.
Our team includes both US and
Arabic attorneys who are already doing business in the Middle East. We have
also established relationships with the US Commercial Services office, the US
Consulate General Office and the US Chamber of Commerce, all based in Dubai,
UAE. Those resources will be very helpful in complying with the regulatory
requirements that can be a barrier to doing business in a foreign country.
We will have an office in Dubai,
UAE with the expectation of establishing additional offices throughout the
(GCC) and then to the rest of the Middle East and Africa as the need arises. We believe
that having a presence in the Middle East is essential to properly representing
the interests of our customers. Customers in the Middle East prefer to deal
with someone they know and trust and personal relationships are much more
important in doing business in the Arab world than they are in America. Having
a presence in the Middle East will also make it easier for us to research
market prospects, make contacts, liaise with customers, and provide follow
through after orders are obtained.
We will also maintain an office in Michigan so that we can evaluate prospective suppliers and have ready access to
the companies that we represent. Evaluating prospective suppliers before we
agree to represent them is important because it allows us to assure prospective
customers in the Middle East that we have visited all of the companies that we
represent and are satisfied that they are high quality and experienced. Having
access to the companies we represent is necessary for us to keep up to date
with any new developments in their business and product lines as well as to
keep them informed of developments and prospects in the Middle East and Africa.